Happy New Year!

Friday, 06 January 2012 00:06

You know how important marketing is to the success of your efforts. The Cultural Alliance has a plan to do just that – and we want you to be a part of it right from the start.

At the January 25 Membership Meeting, Mark Lantz will present our Awareness Strategy, an ambitious and visionary plan that the board approved in December. Come and see how we will help your organization to gain visibility, grow attendance, and increase contributed support!

Send your marketing directors, PR staff, communications team, development staff and CEO or Executive Director to this meeting. We will ask for your input on some key aspects of the strategy, at round table discussions after the presentation.

The Awareness Strategy is the start of a long term, major initiative of the Cultural Alliance. Awareness and marketing will be a major theme for all of our Cultural Alliance meetings in 2012, because success depends upon working together as a sector. We want to align our collective work with your individual efforts, so the public knows how important arts and culture is to the health of the region. It’s about experience, creativity, and imagination.

Cultural Alliance member organizations are the greatest source of creative, intellectual and emotional inspiration that our region has ever known. Every year, we touch more lives, move more minds, open more horizons and fuel more imaginations than anyone else. Isn’t it about time people knew that?