The primary goal of Cultural Alliance marketing programs is to grow earned revenue for member arts and culture organizations and for Cultural Alliance operations. Marketing the combined product of our member organizations makes a powerful statement about the community service that they provide and makes such work visible on a sector-wide basis and has positive implications for advocacy.

The Cultural Alliance has five marketing projects, each designed to support multiple member organizations in specific ways:

• Museum Adventure Pass “My family and I have lived in this area for 15 years, but our exposure to the area’s arts and culture institutions increased tenfold once we discovered the Museum Adventure Pass program. It is a remarkable resource!”
• Media Strategy “Telling our organization’s story is increasingly difficult with the changing  face of media. CASM has provided a roadmap that helps!”
• Culture-ed “I use Culture-ed to connect my students with arts and culture programs throughout the region.”
• Social Networking “The visibility of our programs and our sector as a whole has increased thanks not only to our own social networking efforts, but by being a larger part of the social network of CASM. We have discovered more visitors and followers than we could have dreamed!”