The Cultural Alliance is a vehicle for change. We work to connect audiences and funders to arts and culture organizations and member organizations to opportunities. We are pursuing four strategies that will help our member organizations adapt to the dramatically shifting economic and market conditions. These four strategies are synergistic and their effect will build over time:

• Marketing to maintain and grow earned revenue. Initiatives include the Museum Adventure Pass, Culture-Ed, The Cultural Concierge, and Social Networking.
• Increasing Individual Philanthropy to expand the base of renewable support to sustain our member organizations. We have recently focused on training which addresses this key strategic goal. Download a report here. In August 2009, CASM partnered with The Community Foundation for Southeast Michigan to launch the Community Foundation Challenge—Arts and Culture raising $4.9 million for our sector. Learn more about it here.
• Strategic Alliances to discover new ways that arts and culture organizations can work together to be more efficient and cost-effective. One example of this is the Sharing Resources Clearinghouse.  YOU can get involved! Learn more here.
• Advocacy to represent the arts sector and to ensure a vital cultural presence that is essential to the health of our communities and region. Read more about our Making the Case initiative.